Getting new running shoes is always exciting, especially if you have an interest in the constantly-emerging shoe technologies available on the market. At the top of my most recent wish list was a pair of Newton Running shoes. Fortunately, they were kind enough to send us a pair to review. The shoes came in a cool mesh bag along with a free pair of socks and a DVD. Good first impression: check.
Here’s the story behind this eco-friendly and innovative company based in Boulder, Colorado. Founded by a group of lifelong runners, Newton Running decided to develop a shoe specifically made to reinforce proper running technique – that is running with a forefoot/midfoot strike while maintaining a quick cadence and a slight forward lean. As the name implies, this company has embraced Isaac Newton’s Third Law which states that every action has an equal reaction. After 15 years of research, Newton decided to put this Law to the test via its Active Membrane Technology. By placing three highly flexible red lugs, also known as actuators, on the midfoot region of the sole, the efficiency with which a runner can now move forward has been dramatically improved. Suffice it to say, Newton’s Third Law still stands.
After several months of training and racing in my pair of Cushioned Racers, I dare say that I have found my running shoes for life! After converting over to a midfoot strike a few years back, I became increasingly frustrated by the lack of running shoes available that actually reinforce what industry experts and coaches alike proclaim to be correct running form. The door was wide open for Newton Running to meet this demand and they have delivered! The ride in these feather-light shoes is truly something to experience and I assure you that the action-reaction concept is no marketing ploy. Newtons require almost no break-in period, they’re well-ventilated, and don’t necessarily require one to wear socks. That should be good new for you triathletes out there.
Newton Running shoes come in a variety of bold and attractive colors, which is all the more reason to focus on running with proper form as admirers look on. For more information about Newton Running shoes, check out their very slick website at www.newtonrunning.com.
